Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

Sunday, November 27, 2011

Online shopping at work

The holiday season began with the best Black Friday online sales ever, $816 million up by 26 percent compared to last year. Going by the trend sales on Cyber Monday, the big day in online shopping, look promising as well. According to comScore, last year Cyber Monday sales were the biggest and raked in over $1 billion.

Unfortunately as the name suggests it happens to be on a Monday when people are at work. That means in order to grab one of those online deals you have the difficult task of maintaining the "work-shop" balance.

According to Careerbuilder survey, 50 percent of American workers plan to spend time holiday shopping online at work this season – on par with 52 percent last year. Of these workers, 34 percent will spend one hour or more shopping (up from 27 percent in 2010) and 16 percent will spend two or more hours (up from 13 percent in 2010). Employers do notice this and 7 percent of human resource managers surveyed have fired an employee for holiday shopping.

In another survey organized by Robert Half Technology, 60 percent of the 1400 CIOs interviewed from companies across US having more than 100 employees said their companies block access to online shopping sites. This percentage is up from 48 percent in 2010. 23 percent plan to monitor employee activity for excessive non-work related use. The CIOs whose firms allow online shopping said they expect employees to spend four hours per week, on average, surfing for deals this holiday season. For the ones who think otherwise here is an interesting study by National University of Singapore researchers that claims browsing the Internet serves an important restorative function and enhances workers productivity.

Interesting consequence of this at work limitation would be more sales using mobile devices. According to IBM, this year Black Friday mobile deal seeker traffic increased to 14.3 percent compared to 5.6 percent the previous year. Apple devices accounted for 10.2 percent of this traffic (iPhone 5.4 percent and iPad 4.8 percent), Android came in third at 4.1 percent.

Thursday, November 24, 2011

Black Friday - What's new?

Black Friday has been historically one of the most popular shopping days with people lining in numbers in front of the local stores hours before they open.

So what's different about the Black Friday this year? Here are a few things that have made news recently:
  • Stores are planning to open early, even as early as Thursday evening. Toys R Us store opens at 9:00 pm Thurday night followed by Walmart at 10:00 pm. Other retailers like Target, Macys, Kohl's and Best Buy all open at midnight. Close to 200,000 signatures were collected at change.org to protest the early opening of Target store.
  • Occupy movement made famous by Occupy Wall Street is targeting a similar operation Occupy Black Friday to keep shoppers away from big box stores and other national retailers to help the local mom and pop stores. The tea party is organizing an anti-occupy movement.
  • Malls for the first time will be tracking cell phones to do some market research on customer behaviors. The tracking will be at the Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. and will last from Black Friday through New Year's day and will be done anonymously.
Also over the past 5 years more and more people are turning to online stores like Amazon and eBay. comScore in its holiday online spending report has forecasted an annual growth of 15% with online retail spending for the November – December period to reach $37.6 billion. Keeping this in mind here is a nice Infographic noting a few things that web users can do to better protect themselves from online scams.

Black Friday Cyber Monday Hacks and Scams
 Infographic by Veracode Application Security

Happy Thanksgiving and an enjoyable shopping!